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IPhone brand loyalty before the iPhone 8 release up to 92%

This is one of the highest iPhone brand loyalty recorded by Morgan Stanley. In September 2015 iPhone 6s release, its brand loyalty has reached 93% of the history of the highest record.

Morgan Stanley analyst Katy Huberty's research excerpts as follows: "We believe that the upcoming iPhone iOS mature installation base and the introduction of potential new technologies will drive its strong growth.Important is that Apple's loyalty is rising The biggest competitor of the United States Samsung launched the Galaxy S8, the phone from March 30 to open the pre-order.Apple loyalty of 92%, more than all other suppliers. Samsung's brand loyalty was 77%, followed by LG (59 %, Motorola (56%) and Nokia (42%).

Although there are reports that "iPhone 8" mass production may be delayed for several months, but Huberty said that Morgan Stanley Greater China technical research department colleagues "have not seen the supply chain delay", and still look forward to the new IPhone products can get most of the components, including OLED display.

"However, our initial expectations for the iPhone supply are still conservative," the report warned.
Morgan Stanley raised its Apple stock target price from $ 161 to $ 177, as its confidence in the 2018 "super cycle" increased.

Access:

Apple Online Store (China)

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